BIG COMPANIES TURN TO 3D ADVERTISING!
There's no hesitation on this bit of news: It's official, 3D Advertising is capturing the hearts of all the major companies and advertising agencies looking to get that 'extra edge' over their competitors.
There are exciting new technologies featuring the 3D advertising medium, and pushing the "eyeballs race" to new heights, so to speak. With the advent of the success of new 3D movies such as "Avatar" and "Clash of The Titans", many companies are rushing to breakout their marketing and ad campaigns using the newest 3D technology.
National CineMedia is a large agency using the main medium of cinema advertising. With this forum or medium, NCM is in position to control some mindblowing and eye-grabbing 3D advertisements for some of the biggest companies in the world. NCM has gained another theater chain, Metropolitan, which represents the most recent expansion of the NCM Cinema Network, the largest digital in-theater video and satellite distribution network in North America, according to the company's website. 3D’s Time Has Come One area expected to grow within in-theater advertising this year is the use of 3D ads. Recently, Samsung ran a 3D ad in theaters prior to airings of the DreamWorks animated movie "How to Train Your Dragon," for its new line of 3D televisions. The ad ran via NCM’s Media Networks, the digital in-theater network that includes AMC Entertainment, Cinemark Holdings and Regal Entertainment Group. 3D advertising at the theater is beginning to move. “In the past three months, we’ve seen more interest from advertisers than you can humanly imagine,” says Cliff Marks, president of sales and marketing at NCM Media Networks (via Adweek). “We all have to agree that Avatar has changed the world.” Regal Entertaimment Group mentioned in 2009 that they planned to install 1,500 new 3D enabled screens in its theaters over the next two years. As more films are released in 3D, more theaters are investing in 3D-capable screens in the hopes of convincing consumers to leave their DVD players and video-on-demand behind and come to the movies. DOOH on the Rise (DIGITAL OUT OF HOME) Digital out-of-home growth is expected to soar this year. The medium managed 25% growth in 2009 despite the recession, and is poised to hit a tipping point. Keith Kelsen, a digital advertising expert, believes that new technologies for "making people watch" will play significant roles in helping the digital out-of-home industry explode in 2010 and continue on for years.
Tags: 3d advertising, 3d ad, 3d advertisement
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